America’s ever growing population has rapidly boosted its marketing industry. More people are needed to promote and advertise artists to more listeners across the globe. How do you do this? Pay pop-stars to promote your product. Just like Queen B is doing for Pepsi or Justin Timberlake for Bud Light. Whether you’re drinking a Pepsi in America, Italy or China, you’re probably fully aware of Beyonce’s current sponsorship, and if you’re completely obsessed with this queen of pop, your daily selection of drinks will probably include a Pepsi… we don’t want to let our idols down by drinking a Coca-Cola now do we?
Ranging from the 50s all the way till today, bands and solo artists found their fame and fortune after being inspired by America’s own artists, including Elvis Presley, Michael Jackson and Motown. Finding an original song anywhere today is like finding a green M&M in a new packet of Skittles, as you will always hear samples or melodies stolen from an American predecessor. Pop songs are largely regurgitated versions of older songs but with the younger generation becoming less aware of past artists, new songs are swallowed as is, without question.
The death of American musicians during the last decade, particularly 2016, proved the impact of American music across the globe as one by one, musical celebrities passed away… Maybe it was their way of hinting that the music industry is no longer what it used to be in the past? Billions of people all over the world mourned the deaths of Michael Jackson, Prince, BB King, Ben E. King, among so many others. Nobody knew them, but they had become household names and with media being so readily available, everyone knew where they were and what they were doing. Anyone visiting Los Angeles will most definitely have Hollywood Boulevard on their must sees, just to feel as though they’ve someone touched one of their idols!
America has managed to change the face of music throughout the ages inspiring numerous artists and bands from around the world to make the move and leave for America to make their name.
As the saying goes, ‘If you can make it in the big apple, you can make it anywhere’. With internet followers boosting your reach, your music can be heard all across the globe.
Go to any store today and you’ll hear the Biebs or Queen B blasting out of the speakers whilst trying to choose whether you should go cheap and buy the slightly rougher toilet paper or spend an extra dollar on buying the soft on the butt kind.
The song playing on the speakers will generally make my decision for me as I think, ‘Hey, why can’t I wipe myself like the Queen herself!’ and just go cheap on the alcohol as I channel Sia and sing, ‘I drink to get drunk’.
I find it funny how it’s the Australian who encourages the alcoholic in me, whilst the American determines my choice on what material to wipe my derriere with.
Jokes aside, I wonder if my friends on the other side of the pond find their grocery shopping being influenced by the choice of music being played on the radio… Subliminal messaging to the very beat!
When you watch X Factor UK, most tracks selected by contestants are originally performed by American artists. Don’t judge me; this is a (now-not-so-secret) fetish of mine. I love watching contestants being shot down when they’re really bad, and love it when the underdog overtakes the judge’s favourites from the audition, but that’s another blog in itself.
The same can be said for any other song contest show in other countries. But why do they do this? All these contestants coming from relatively difficult backgrounds all state the same thing, ‘I want to be like my idol, with the fame and fortune, pimped out rides, mansions and maybe a helicopter… or pony!’
Country music is also incredibly popular in the United Kingdom which I find so hard to fathom. How can a Brit person sing country with that accent? Can you imagine them coming back from a fox hunt, drinking tea, then sitting down with scone in hand and singing along to country music?